Integrate sustainability strategies into your organization and learn to share your business purpose through captivating, transparent brand messages.
6 weeks, excluding
orientation
6–8 hours per week,
self-paced learning online
Weekly modules,
flexible learning
This program is presented in English
1
A holistic understanding of the growing business case for sustainability in fashion and luxury, with insights from faculty, industry experts and peers shared via optional live sessions.
2
An understanding of the increasing need to build brands with a positive impact and the ability to move your brand from promise to purpose through a people-centric approach.
3
Knowledge of the role that the supply chain plays in sustainable fashion and insight into global metrics for measuring sustainability.
4
The tools to create a personalized and engaging brand narrative to communicate your brand’s sustainability transformation journey.
Participants who successfully earn a certificate of completion for the SDA Bocconi Sustainable Fashion: Brand and Business Strategy Program may apply to enroll for the Executive Master in Luxury Management (EMiLUX). The Sustainable Fashion: Brand and Business Strategy Program certificate will count toward a segment of the Executive Master. Upon successful admission to the Executive Master, participants will be entitled to receive a discount of €3,000.
Note: Application to the Executive Master in Luxury Management is required and the assessments remain mandatory.
Over the duration of this online program, you’ll work through the following modules:
Module 1
Setting the scene for the new thinking about sustainability
Explore the need for establishing holistic sustainability in fashion.
Module 2
Brand-led sustainability
Learn how brands can move from promise to purpose.
Module 3
A business model approach to sustainability
Understand the sustainability needs and trade-offs for different business models.
Module 4
The supply chain decoded
Learn about supply chain structure and challenges.
Module 5
Building and reporting stakeholder value
Learn about the challenges of reporting a sustainability strategy and selecting sustainability metrics.
Module 6
Building a branded narrative in sustainability
Learn how brands can develop an engaging narrative based on the current state of their sustainability transformation.
Please note that module titles and their contents are subject to change during program development.
SDA Bocconi is one of the few elite business schools to have garnered the ‘triple crown’ of the world’s most prestigious international accreditations (AMBA, AACSB, and EQUIS). It is also the only Italian institution to feature in all the major global business school rankings, including those of the Financial Times, Forbes, Bloomberg Businessweek and The Economist.*
*SDA Bocconi (2021)
Stefania Saviolo
Lecturer of Strategy, Department of Management and Technology, Bocconi University and SDA Bocconi
An expert in branding, Stefania runs strategy and branding workshops, and, as a board member, she guides companies in developing stronger brands. Her research activities focus on business model innovation, fashion, luxury and design management as well as brand management in fast moving consumer goods. She is studying the customer-centric transformation of business models in the new digital environment and has recently published two books about branding, Lifestyle Brands: A Guide to Aspirational Marketing and The Branded Supply Chain: A New Perspective in Sustainable Branding.
“This was my first online program ever and I have to say I’m quite impressed by the quality and organization of the platform and the content of the program [...] The video classes are very well organized. Online support is great. They were easy to reach and very quick to respond. I would definitely like to do more GetSmarter programs.”
This SDA Bocconi online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:
Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities and institutions, entirely online and in your own time.
Enjoy a personalized, people-mediated online learning experience created to make you feel supported at every step.
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.